It all started with a simple idea: why can't everyday footwear be both stylish and comfortable? As a team of shoe enthusiasts, we noticed how often people had to choose between looking good and feeling good. Honestly, it frustrated us. So, in 2020, we decided to do something about it.
I remember our founder, Sarah, saying, "Shoes shouldn't hurt." She'd spent years working in retail, watching customers wince as they squeezed into stiff dress shoes or limp home after a day in trendy-but-painful heels. One evening, after yet another blister-filled commute, she sat down with a sketchbook and a mission. That was the birth of WalkTrend.
We began small—just three styles in a shared workspace. But when customers kept coming back saying things like, "I wore these for a 12-hour shift and my feet still feel great," we knew we were onto something special.
At WalkTrend, we think footwear should work with you, not against you. Whether you're running errands or attending a wedding, your shoes should:
We're obsessed with the little details—the arch support that doesn't quit, the breathable linings, the soles that grip without weighing you down. It's not rocket science, but it does take real care.
Here's the thing: the average person takes about 8,000 steps a day. That's nearly 3 million steps a year! Shouldn't each one feel good? We created WalkTrend because we believe:
When we got our first note from a nurse saying our shoes got her through double shifts, or from a bride who danced all night without foot pain, we knew we'd gotten it right.
Every style we create starts with real people's lives. Take our best-selling slip-ons—they came about after we interviewed dozens of parents who needed shoes they could get on quickly while holding a toddler's hand. Our lightweight summer styles? Inspired by travelers who wanted packable shoes that wouldn't scream "tourist."
We spend months testing prototypes (yes, that means our team literally walks miles in every shoe). If it doesn't pass our "would we wear this all day?" test, it doesn't make the cut. Simple as that.
Looking ahead, we're excited to keep innovating—exploring sustainable materials, expanding sizes for all foot types, and creating styles that transition seamlessly from work to weekend. Because at the end of the day, we're not just selling shoes. We're helping people walk through life a little more comfortably, one step at a time.
So go ahead—take WalkTrend for a spin. Your feet will thank you.
